RESULT

We drew inspiration from Rory’s love of outer space, and from some incredible space-themed drawings that were created for Rory by his friends and classmates. Starting with the Foundation’s website redesign, we incorporated the drawings into an uplifting and dynamic space-themed experience. We helped streamline and organize the content, simplify the user experience, and added the ability for the Foundation to accept online donations. Offline, their new branding was extended to their bi-annual printed newsletter template and other supporting marketing materials.