The Rory David
Deutsch Foundation

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RESPONSIBLE FOR:

WEBSITE UX + DESIGN

OBJECTIVE

To create an inspiring brand presence for The Rory David Deutsch Foundation to serve as a living tribute to Rory David Deutsch, a sensitive, bright and warm-hearted seven-year-old boy who died of a rare type of pediatric brain tumor.

RESULT

We drew inspiration from Rory’s love of outer space, and from some incredible space-themed drawings that were created for Rory by his friends and classmates. Starting with the Foundation’s website redesign, we incorporated the drawings into an uplifting and dynamic space-themed experience. We helped streamline and organize the content, simplify the user experience, and added the ability for the Foundation to accept online donations. Offline, their new branding was extended to their bi-annual printed newsletter template and other supporting marketing materials.

Other Work